Reputation management refers to the practice of monitoring, shaping, and maintaining the public perception of an organization or individual. It involves managing the way others perceive and judge the entity based on its actions, communication, and overall behavior.

Example

A company that experiences a public relations crisis, such as a product recall or a scandal involving its leadership, may employ reputation management strategies to address the situation. This could include issuing public apologies, conducting internal investigations, implementing corrective actions, and engaging with the media and stakeholders to rebuild trust and protect the company's reputation.