Objectives And Key Results (OKR) is a goal management method used to direct, evaluate, and monitor progress toward achieving an organization's goals. Goals are set in a SMART way. Specific, Measurable, Achievable, Relevant, and Time-bound), then tracked and evaluated by setting key metrics and metrics for each goal.
ABC Company uses OKRs to guide the departments in the company. The sales department's goal is to increase sales this year. The evaluation criteria will include the number of new customers, the customer-to-order conversion rate, and the average number of orders per customer.