Generation Z refers to the demographic cohort born between 1997 and 2012. They are the generation that follows millennials (Generation Y). Generation Z is characterized by growing up in the digital age, with widespread access to technology and the internet. They are often referred to as digital natives due to their familiarity with digital technologies.
Generation Z individuals have been exposed to smartphones, social media platforms, and online streaming services from a young age. They are adept at using technology for communication, entertainment, and information gathering.