Cross-functional training refers to a development approach in which employees receive training and acquire skills and knowledge outside of their primary job function or department. It involves providing employees with opportunities to learn and perform tasks or responsibilities that are typically performed by individuals in other functional areas of the organization. The purpose of cross-functional training is to enhance employees' versatility, broaden their skill sets, and promote collaboration and understanding across different departments or teams within an organization.
Cross-functional training is when a marketing specialist participates in a project with the sales team to gain a better understanding of the sales process and customer interactions. Through this training, the marketing specialist learns about sales techniques, customer needs, and how their marketing efforts align with the sales strategy. This cross-functional exposure enhances their understanding of the overall business objectives and helps them collaborate more effectively with the sales team to develop targeted marketing campaigns.